AI Insights · Timothy · April 2022
Top 5 Fashion Games on iOS in Europe - Q1 2022
Discover the performance trends of the top 5 fashion games on iOS in Europe during Q1 2022, including download, revenue, and active user metrics.
Throughout the first quarter of 2022, the top 5 fashion games on iOS in Europe showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at each app’s performance.
Project Makeover from Magic Tavern, Inc. saw a steady decline in weekly revenue, starting at around $472K at the end of December and dropping to approximately $357K by the end of March. Weekly downloads also experienced a downward trend, beginning with about 196K and ending the quarter at around 67K. The weekly active users showed a similar pattern, decreasing from nearly 960K to about 797K.
Crowdstar LLC’s Covet Fashion: Dress Up Game experienced fluctuations in weekly revenue, peaking at about $135K in mid-February, but generally declining towards the end of the quarter with revenue around $29K. Downloads for the game dropped from approximately 10K to 3K, while weekly active users decreased from about 89K to 72K.
Pocket Styler: Fashion Stars by Nordcurrent UAB maintained relatively stable weekly revenue, starting at around $40K and ending at approximately $20K. Weekly downloads peaked at around 40K at the start of March but declined to roughly 22K by the end of the month. The game’s active user base saw a decline from about 103K to 80K over the quarter.
MovieStarPlanet by MovieStarPlanet experienced a decrease in weekly revenue from nearly $51K to about $23K by the end of March. Downloads slightly fluctuated, starting at around 14K and ending at approximately 9K. The active user count showed a decline from about 69K to 58K throughout the quarter.
Finally, RuPaul's Drag Race Superstar by Eastside Games demonstrated a significant drop in weekly revenue from approximately $35K at the end of December to around $14K by the end of March. Weekly downloads also saw a steep decline from about 12K to 2K, and the active user count dropped from around 47K to 32K over the same period.
These insights are based on data from Sensor Tower, and more detailed analytics can be found on their platform.
